Color Theory Guide
Master the art and science of color. Learn fundamental principles that will transform your design work.
The Color Wheel
The color wheel is the foundation of color theory. It organizes colors in a logical sequence and shows the relationships between different hues.
Primary Colors
Red, Blue, Yellow - cannot be created by mixing other colors.
Secondary Colors
Created by mixing two primary colors together.
Tertiary Colors
Created by mixing a primary and secondary color.
Color Properties
Hue
The pure color itself - what we typically call "color" (red, blue, green, etc.).
Saturation
The intensity or purity of a color. High saturation = vivid, low saturation = muted.
Value (Lightness)
How light or dark a color is. Essential for creating contrast and hierarchy.
Color Harmonies
Complementary
Colors opposite each other on the color wheel. Creates high contrast and vibrant looks.
Analogous
Colors next to each other on the wheel. Creates serene, comfortable designs.
Triadic
Three colors evenly spaced on the wheel. Vibrant yet balanced schemes.
Monochromatic
Different shades, tints, and tones of a single color. Clean and elegant.
Color Psychology
Colors evoke emotions and influence behavior. Understanding color psychology helps create more effective designs.
Red
Energy, passion, urgency, excitement
Blue
Trust, stability, calm, professional
Green
Nature, growth, harmony, freshness
Yellow
Happiness, optimism, creativity, warning
Purple
Luxury, creativity, mystery, spirituality
Orange
Enthusiasm, confidence, warmth, fun
Practical Design Tips
Use the 60-30-10 Rule
60% dominant color, 30% secondary, 10% accent for balanced compositions.
Consider Accessibility
Ensure sufficient contrast (4.5:1 for normal text, 3:1 for large text).
Test in Context
Colors look different on various devices and lighting conditions.
Start with Neutrals
Build your palette with grays, whites, and blacks before adding colors.
Trust Your Instincts
While theory is important, personal preference and intuition matter too.
Study Great Palettes
Analyze palettes you love to understand why they work so well.
Recommended Tools
Digital Tools
- • Adobe Color (color.adobe.com)
- • Coolors.co - palette generator
- • Paletton.com - color scheme designer
- • WebAIM Contrast Checker
Inspiration Sources
- • Nature photography
- • Art galleries and museums
- • Fashion and interior design
- • Cultural color meanings
Ready to Create?
Apply your color theory knowledge by exploring our curated palettes or creating your own.
